Hurry, don't miss savings on selected furniture & more.* Shop all offers
5 Products
Ardell Cosmetics: Your essential buying guide
Start with how much coverage, colour or definition you want day to day. A simple routine might include base makeup, mascara, brow products and lip colour, while a fuller kit may add contouring, highlighter, eyeshadow, primers and setting spray.
Foundation is usually chosen for coverage and finish, BB cream tends to combine light coverage with a skincare-style feel, and CC cream is often selected to help even the look of tone or redness. Your best choice depends on the finish, coverage level and wear you prefer.
Face primers, lip primers, eyelash primers, powders and setting sprays can all help support longer-lasting makeup. Choose based on the area you want to improve, such as shine control, smoother base application, longer lip wear or better mascara hold.
Think about colour payoff, comfort, shine and staying power. Lipsticks often suit stronger colour, lip glosses add shine, lip oils focus on a softer glossy feel, and lip stains or tints are useful when you want a lighter-looking wash of colour.
Yes. Tools can change how a product applies and blends. Brushes are useful for precision, powder and eye looks, while sponges can help blend liquid or cream base products for a softer finish.
Cosmetics covers a wide range of makeup for the face, eyes, lips and brows, plus the tools and removers that support your routine. Use this guide to compare the main product types and narrow down what suits your preferred look, texture and level of effort.
Base makeup sets the tone for the rest of your look. Compare foundations if you want more control over coverage and finish, or consider BB and CC creams for a lighter-feeling everyday option.
Concealers can target specific areas such as blemishes, dark circles or redness, while powders help set makeup and reduce unwanted shine. Face primers are useful if you want a smoother-looking canvas before applying colour.
Blush, bronzer, highlighter and contour products can help shape the look of your complexion. Blush adds a fresh flush, bronzer gives warmth, highlighter catches the light and contouring can create more definition.
When comparing these cosmetics, look at the format as well as the shade. Powders can feel familiar and easy to layer, while creams and liquids may suit shoppers who prefer a more blended, skin-like finish.
Eye makeup can be subtle, defined or dramatic depending on the products you choose. Mascaras help frame the lashes, eyeliners and eye pencils define the lash line, and eyeshadows add colour, depth or shimmer.
Brows can also change the balance of a look. Eyebrow pencils, gels and powders each offer a different level of structure, while tints and serums may appeal to shoppers focused on longer-term brow and lash routines.
Lip cosmetics vary widely, so it helps to decide whether you want colour, shine, definition, comfort or a fuller-looking effect. Lipsticks are a classic choice for colour, while glosses and oils are often chosen for a shinier finish.
Lip liners can sharpen the edge of a lip look or help colour appear more polished. Lip stains and tints are useful for a lighter, lower-maintenance effect, while lip primers and plumpers serve more targeted makeup goals.
The right tools can make cosmetics easier to apply and blend. Brushes, sponges, tweezers, eyelash curlers and makeup mirrors all support different parts of a routine, from precision work to quick daily touch-ups.
Finishing products and aftercare matter too. Setting sprays can help complete a look, brush cleaner supports tool care, and makeup removers help take cosmetics off at the end of the day.
