Cookie Policy

Shop Smarty uses cookies and related browser-storage technologies to operate accounts and requested features, remember choices, measure use and, where permitted, personalise content or advertising. This policy explains what those technologies do and how you can control them.

The inventory below is based on the current site code. It must be checked against the production website and Google Tag Manager configuration before publication because tags and vendor cookies can change independently of an application release.

A cookie is a small text record that a website asks a browser to store. Cookies can be temporary, ending when the browser session ends, or persistent, remaining until their expiry or deletion. A first-party cookie is set for the Shop Smarty domain; a third-party technology may be supplied by another organisation.

We also use browser features such as local storage and session storage. They can hold identifiers, preferences and saved feature data without using a conventional cookie. Privacy rules can apply to these technologies in the same way when information is stored on or accessed from your device.

Technologies that are strictly necessary to provide a service you request may be used without consent. A technology is not strictly necessary merely because it is useful to us. Where consent is required, non-essential analytics, marketing or personalisation storage should remain disabled until you make a clear choice.

Our consent manager offers Essential, Analytics and Marketing choices. It records those choices in first-party local storage and communicates them to Google Consent Mode. You can reject non-essential categories and still browse the core service, although optional personalisation or measurement features may be reduced.

Essential

These support security, sign-in, consent choices and a feature you specifically request. They cannot normally be switched off through our consent tool because the relevant service would not work correctly.

Functional

These remember optional product lists, recently viewed items or similar preferences on the device. Some functional storage is initiated only when you use the feature. Whether consent is required depends on the precise purpose and legal exception.

Analytics

These help us understand how visitors use pages and features, diagnose journeys and measure performance. Where consent is required, analytics storage should be denied until you accept it.

Marketing and personalisation

These can help select relevant promotions, measure advertising or link activity across visits and services. They are optional and should be used only after the required permission.

Shop Smarty cookies and browser storageNameTechnology and durationPurposeDraft category

hhg_session

First-party, HTTP-only cookie; expires 30 days after creationAuthenticates a signed-in account and links the browser to the corresponding server session.Essential

ss_google_oauth_state
ss_auth_return_to

First-party, HTTP-only cookies; expire after approximately 10 minutes Protect the Google sign-in and Apple sign-in flow against request forgery and return the user to a safe page after sign-in. Essential when Google sign-in or Apple sign-in is requested

stcm.consent.essential
stcm.consent.analytics
stcm.consent.marketing

First-party local storage; remains until reset or browser data is clearedStores the choices made through Silktide Consent Manager so the site can respect them on later visits.Essential consent record

recentlyViewedProducts
favouriteProducts
wishlistItems
savedProductLists
priceAlerts

First-party local storage; remains until the item is removed, data is synchronised and cleared, or browser data is deletedProvides saved shopping features for a logged-out visitor and helps transfer eligible saved data into an account after sign-in.Functional; confirm the exception and consent treatment for each use

pendingPriceAlert

First-party session storage; normally ends when the browser tab closes or after the alert is processedTemporarily remembers an alert request while a logged-out user signs in or registers.Essential when that alert flow is requested

ss_promo_session

First-party, HTTP-only session cookie; no explicit persistent expiryAssigns a session identifier used by promotion impressions, clicks and push-subscription activity.

hhg_behaviour_session_id

First-party local storage; remains until browser data is clearedLinks product views, recently viewed activity, favourite additions and outbound clicks to a behavioural session for recommendations or measurement.

Account feature records may also be stored in our database after sign-in. Database retention is described in the privacy policy; it is not governed solely by the browser-storage duration shown above.

The site loads Google Tag Manager container GTM-WQ9T3L73 with Google Consent Mode defaults set to deny analytics and advertising storage until the corresponding choice is granted. Tags configured inside the container may create or read additional identifiers, make network requests or share event information with their provider.

We also use Google for optional account sign-in, Resend for email delivery, affiliate networks for retailer-referral measurement and browser push services when you enable push notifications. These services may use their own technologies in the relevant context.

A retailer you visit has its own cookie and privacy practices. Shop Smarty does not control the storage used after you leave our site.

Use the button below to clear the stored consent decision and reopen the preferences prompt. Saving a new choice may reload the page so that tags already running are stopped or restarted correctly.

You can also delete or block cookies and site data through your browser. Browser controls vary, but are usually found under privacy, cookies, site data or tracking settings. Blocking all storage can sign you out, remove saved items from that device and prevent requested features from working.

You may need to change settings separately on each browser, device or browser profile. Private-browsing sessions generally discard storage when the session ends, subject to the browser's implementation.

The table gives the browser-side duration currently set in code. A vendor may apply a different duration to a technology it controls, which must be recorded after the production audit. We will not treat an old choice as permanent and should refresh consent at an appropriate interval or when purposes or vendors materially change.

Withdrawing consent affects future activity. It does not make prior lawful processing unlawful. Some aggregated or anonymised statistics may remain after identifiers are deleted.

Some identifiers and activity records are personal information because they can distinguish a device, session or account. Our privacy policy explains the purposes, lawful bases, sharing, retention and rights that apply.

We may update this policy when technologies, suppliers or legal requirements change. The revision date appears at the top. Material changes may also be highlighted through the consent interface or another suitable notice.

Questions about storage technologies can be sent to Shop Smarty and Data protection complaints are handled under our complaint handling policy.