1 Product
Baking: Your essential buying guide
Useful baking staples include plain flour, self-raising flour, caster sugar, baking powder, bicarbonate of soda, cocoa powder, vanilla extract and yeast if you bake bread. If you decorate cakes, icing sugar, sprinkles, food colouring and chocolate chips are also handy to have ready.
Match the flour to what you are making. Plain flour is versatile for pastries, sauces and biscuits, self-raising flour is convenient for cakes, strong bread flour is better for loaves and pizza dough, while gluten-free flour blends are designed for recipes that avoid wheat.
Cake mixes can be useful when you want a quicker bake with fewer measured ingredients. Check what extras you still need to add, such as eggs, butter, oil or milk, and compare the flavour, pack size and any included icing or decorations before choosing.
Think about the finish you want. Icing sugar is flexible for buttercream and glazes, ready-to-roll icing suits covered cakes, writing icing is good for details, and sprinkles or edible decorations add colour. Check allergens, colours and flavourings if you are baking for others.
Compare products by ingredient type, intended use, pack size, dietary labels and whether the format suits your recipe. For example, instant yeast is different from active dried yeast, while cocoa powder, chocolate chips and baking chocolate all behave differently in bakes.
Baking products cover the core ingredients, shortcuts and finishing touches used for cakes, biscuits, bread, pastries and desserts. Choosing well is mainly about matching the product to your recipe and avoiding waste by buying the right size and format.
For cakes and cupcakes, look for self-raising flour, caster sugar, baking powder, flavourings, cocoa, chocolate chips and icing. For biscuits and traybakes, plain flour, brown sugar, oats, syrups and mix-ins such as dried fruit or nuts may be more useful.
Bread, rolls and pizza dough usually need strong bread flour and yeast. Check whether the yeast is instant, fast-action or active dried, as preparation methods can vary.
Flour, sugar and raising agents are the backbone of most baking cupboards. Larger packs can suit frequent bakers, while smaller packs may be better if you only bake occasionally or need a specialist ingredient for one recipe.
Check whether flour is plain, self-raising, strong, wholemeal or gluten-free. For sugar, caster sugar dissolves easily in cakes, icing sugar is for frostings and dusting, while light or dark brown sugars add deeper flavour and moisture.
Cake mixes, brownie mixes, pastry mixes and ready-to-use icing can save time, especially for family baking or last-minute occasions. Compare the flavour, number of portions, required added ingredients and whether decorations or icing are included.
Ready-to-roll icing, writing icing and pre-made toppings are convenient for decorating, but check the colour, flavour and coverage so you buy enough for your bake.
Baking products can contain or be produced around common allergens such as wheat, milk, eggs, nuts and soya. Always check the label carefully if you are baking for someone with a dietary requirement.
Gluten-free, vegan or reduced-sugar baking products may work differently from standard ingredients, so it is worth comparing usage guidance and choosing products designed for the type of bake you are making.
Baking powder, yeast, flour and flavourings can lose quality over time, so consider how quickly you will use them before choosing a pack size. Resealable packaging can help keep ingredients tidy and easier to store.
Store dry baking ingredients in a cool, dry cupboard, and keep opened packets sealed where possible. For chocolate, decorations and flavourings, follow the storage instructions on the packaging.
Use our barcode scanner to match products instantly to find the best prices, find products with ease using our voice search and build wish lists and your favourites at the click of a button.