Security products often appear in mixed offer feeds, so it is worth checking that you are comparing like with like. A discounted camera, lockbox or doorbell is not a direct alternative to a fire alarm or gas detector, even if all sit within the wider Security category.
Current catalogue examples show how varied Security offers can be: products such as the TP-Link Tapo C100, TP-Link Tapo C200, Ring Video Doorbell Pro 2 and Eufy S210 Add-On Camera may appear alongside locks, safes and surveillance equipment. Those products can be useful in a broader home security setup, but their prices should not be used to judge whether an alarm is good value.
For alarms, compare the same type first: battery with battery, sealed battery with sealed battery, and mains with mains. Then factor in hidden or later costs such as replacement batteries, full unit replacement at the end of the listed life, accessories, installation and the number of alarms needed for the property.